Festival
Viva East #4
Viva EastRockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-1966 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend. The Boxboro Regency Hotel and Conference Center in Boxborough, MA is the home of this annual event. Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark's love and respect for the music, the cars and the culture associated with them. Mark also runs the Viva Las Vegas Car show.
